Pinterest & The Interest Of A Social Media Marketing Coach

By Rob Sutter


When it comes to the fastest growing social media outlets in recent memory, I would like to think that Pinterest more than holds its own. While it may not be nearly on the same level of Facebook or Twitter in terms of universal appeal, it is clear that it has grown leaps and bounds. I believe that this is tremendous, especially when you think about the number of sites that struggle with gaining visibility. Is it possible that a social media marketing coach can come into effect to make utilization more effective?

First of all, you have to think about just how much Pinterest has grown ever since its inception more than three years ago. One would think that the site would have grown substantially since that point, making it a rival to others in terms of networking. However, it wasn't until January of 2012 that the site has managed to double its user base. The fact that said user base is comprised of 80% women goes to show just how much appeal there is to this particular site.

How can Pinterest become utilized for the sake of business, you are probably wondering? After all, isn't pinning various graphics the gist of the website, making it something of a leisurely platform as opposed to anything else? However, you have to take into account that engagement can be had as long as there is a fan base to be seen in another network. Theoretically, you could bring over your Facebook and Twitter fans to Pinterest, therefore expanding the brand that you have and are looking to expand.

It's apparent that these channels can be put to use but what about interaction to be seen later on? Pinterest can help a number of different brands as long as graphics are appropriate and prove to be pleasing to the eye. A social media marketing coach can see the potential behind this website and how important visual engagement is in the long term. As I'm sure that authorities such as S-M-M-C would be able to support as well, the addition of comments and replies to pin only helps that much more.

On the surface, Pinterest would not be seen as the best website for the sake of increasing business. However, it seems like just about any networking site can be put to use in this regard as long as there is a user base present. As stated before, Pinterest has grown tremendously over the last couple of years and it goes to show in how many people continually pin images and go about other activities, researching recipes being one such example. Isn't it clear why a social media marketing coach supports it?




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