The writing styles are just as diverse in copywriting as in regular writing but oftentimes they are misunderstood and are not taught in school the same way regular writing was. Here are some recognizable styles that you will notice while surfing the internet.
First-There is the storytelling format that is often seen in blogs and sometimes on websites. Sometimes these entail real life events or challenges that readers can relate with. This story-telling format is very similar to any storytelling in general in that it requires an ability to paint a picture for the readers. This requires a strong voice and ability to use very descriptive words to get your point across. Second-Informative copywriting is a style that requires more detail. It is often used to teach a concept or just share information. Many find this style much more dry and boring at times but with the right wording informative copy can still be exciting.
Verbal learners prefer utilizing language. Whether spoken or written, words are more easily remembered by these individuals. Physical learners much prefer the hands on approach. They love to dig in, get dirty, and use their hands to help them retain what information they feel is necessary. Logical learners prefer a more mathematical approach, solving problems and retaining required information through the use of logic, systems, and reasoning.
Fifth-"you" copy is seen a lot on the internet today. It is where the word "you" is used often in order to build a connection with the reader. This kind of copy can become repetitive sometimes so mixing styles is always an option. While these are some of the styles you may encounter while writing copy it is important to remember that it is your voice that should sell as a writer. So how do you sell your voice?
It is important to sound intelligent. This requires a sound understanding of grammar as well as a mastery of words. Does that mean you need to be a regular Edgar Allen Poe? Not exactly, but it does mean that you need to have words that paint a picture and portray things as they need to be portrayed. Another thing that distinguishes great copywriters is their ability to build connections and run on several trains of thought. This allows them to write on a wider variety of subjects without being bored.
This is a major difference between a regular freelance writer or journalist and a copywriter. It takes a lot of creativity and an ability to research new things in order to write intelligently on them. Beyond creativity, copywriters should be well organized in their thinking process. This will allow them to tear through several projects while not getting burned out by the stress of it all. Overall these tend to be guidelines and as a copywriter gains an education through experience or schooling he/she will be able to see the difference in style and skill.
First-There is the storytelling format that is often seen in blogs and sometimes on websites. Sometimes these entail real life events or challenges that readers can relate with. This story-telling format is very similar to any storytelling in general in that it requires an ability to paint a picture for the readers. This requires a strong voice and ability to use very descriptive words to get your point across. Second-Informative copywriting is a style that requires more detail. It is often used to teach a concept or just share information. Many find this style much more dry and boring at times but with the right wording informative copy can still be exciting.
Verbal learners prefer utilizing language. Whether spoken or written, words are more easily remembered by these individuals. Physical learners much prefer the hands on approach. They love to dig in, get dirty, and use their hands to help them retain what information they feel is necessary. Logical learners prefer a more mathematical approach, solving problems and retaining required information through the use of logic, systems, and reasoning.
Fifth-"you" copy is seen a lot on the internet today. It is where the word "you" is used often in order to build a connection with the reader. This kind of copy can become repetitive sometimes so mixing styles is always an option. While these are some of the styles you may encounter while writing copy it is important to remember that it is your voice that should sell as a writer. So how do you sell your voice?
It is important to sound intelligent. This requires a sound understanding of grammar as well as a mastery of words. Does that mean you need to be a regular Edgar Allen Poe? Not exactly, but it does mean that you need to have words that paint a picture and portray things as they need to be portrayed. Another thing that distinguishes great copywriters is their ability to build connections and run on several trains of thought. This allows them to write on a wider variety of subjects without being bored.
This is a major difference between a regular freelance writer or journalist and a copywriter. It takes a lot of creativity and an ability to research new things in order to write intelligently on them. Beyond creativity, copywriters should be well organized in their thinking process. This will allow them to tear through several projects while not getting burned out by the stress of it all. Overall these tend to be guidelines and as a copywriter gains an education through experience or schooling he/she will be able to see the difference in style and skill.
About the Author:
Stevens Henager College offers on-campus and online opportunities in fields ranging from Healthcare Administration to Graphic Arts. With eleven convenient locations in Utah and Idaho to help to reach career goals, or complete a degree online.
No comments:
Post a Comment