Recently, Facebook rolled out its version 10.0 of its iOS app and to say that it had garnered attention would be an understatement. After all, it's important to note that Facebook has seemingly been gearing more to a mobile front. It's understandable as to why, given the fact that most people are on the move and have little time to actually sit down in front of a computer and work. Onto Facebook version 10.0, though, there are various features that are worth going over.
Perhaps the feature that stands out the most, though, is the way in which messages can be sent through mobile. Let's say that you are on an airplane or any other location that has a weak signal or connection; in these scenarios, you wouldn't be able to send messages for publication on your Facebook page. However, with this version, the messages in question will be sent out once you're in a location where a connection is available. It's a handy addition to a popular app.
I believe that any online marketing firm can agree with the potential effectiveness that this change can have. After all, Facebook - as a business - is focusing tremendously on mobile and firms along the lines of fishbat would be able to agree with such a sentiment. With many features being added to the app on a constant basis, I have no doubt that they will prove useful for many people. There are also those additions which most people did not take towards as fondly and I feel like they deserve to be talked about as well.
More than anything else, the way in which news is displayed on the app has to be talked about. Instead of stories being sorted via the "Most Recent" filter, they will instead be positioned on the news feed based on how popular they are. Keep in mind that the setting can be changed over to "Most Recent" if a step-by-step process is followed through with. With this in mind, though, how many casual users will actually take it upon themselves to make the change if this setting isn't visible to begin with?
To say that Facebook's latest update to its iOS app was met with a mixed response would be an understatement. However, in order for companies to better understand what their fans want in an app, they have to take it upon themselves to research. They should read what others say - whether through reviews, comments, or what have you - and go on to make changes based on those thoughts. If the thoughts in question are taken into heavy consideration, I believe that further updates will be that much better.
Perhaps the feature that stands out the most, though, is the way in which messages can be sent through mobile. Let's say that you are on an airplane or any other location that has a weak signal or connection; in these scenarios, you wouldn't be able to send messages for publication on your Facebook page. However, with this version, the messages in question will be sent out once you're in a location where a connection is available. It's a handy addition to a popular app.
I believe that any online marketing firm can agree with the potential effectiveness that this change can have. After all, Facebook - as a business - is focusing tremendously on mobile and firms along the lines of fishbat would be able to agree with such a sentiment. With many features being added to the app on a constant basis, I have no doubt that they will prove useful for many people. There are also those additions which most people did not take towards as fondly and I feel like they deserve to be talked about as well.
More than anything else, the way in which news is displayed on the app has to be talked about. Instead of stories being sorted via the "Most Recent" filter, they will instead be positioned on the news feed based on how popular they are. Keep in mind that the setting can be changed over to "Most Recent" if a step-by-step process is followed through with. With this in mind, though, how many casual users will actually take it upon themselves to make the change if this setting isn't visible to begin with?
To say that Facebook's latest update to its iOS app was met with a mixed response would be an understatement. However, in order for companies to better understand what their fans want in an app, they have to take it upon themselves to research. They should read what others say - whether through reviews, comments, or what have you - and go on to make changes based on those thoughts. If the thoughts in question are taken into heavy consideration, I believe that further updates will be that much better.
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