Using Google Plus And Youtube For Marketing Purposes

By Yussef Smith


Do you use Google Plus to interact with your audience? You can now use YouTube to upload your promotional videos and choose which Google Plus Circle you want to share this content with. Google Plus users have been able to share content with the member of a Circle since Google Plus was created but the YouTube videos can now be made private and accessible only to the members of a Circle.



Creating Google Plus Circles is a great way to organize your contacts. If you are a marketer, you can for instance create a Circle for your best customers and have another one for prospective customers so you can adapt your messages in function of your audience.

Making your video content exclusive is a way of making it more valuable in the eyes of your audience. If you share interesting videos with the members of a Circle, more clients will want to join this Circle and get access to the exclusive content. And this exactly what you would want as well.

Make sure the YouTube videos you upload and set as accessible only to the members of a Circle are valuable enough. You could for instance share some exclusive details about a project you are working on or let your audience know about a flash sale you are having before everyone else knows about it. You could also include exclusive coupon codes in your videos so the members of your Google Plus Circle can save even more when they buy products from you.

Explore the different features of Google Plus and YouTube to figure out the best way to market your brand. If you feel that exclusivity is a great way to generate some interest for your products, create restricted video content.

This feature means that video content can now be made exclusive to a Google Plus Circle. If you have been thinking about starting a video blog or using video content to present your products in an original manner, setting your video as private means that they will not impact the initial impression a person would get from your brand and its online presence. This gives you more control over the content you expose your audience to as they learn more about your products. You could for instance create some private videos to show products before you release them to a select few customers. You could also share some coupon codes or information about promotional offers only to a specific group of customers. Google Plus makes it easy for you to create and manage circles so you can organize your contacts in function of how likely they are to purchase a product and share adapted video content with each target group.




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