Article Marketing Strategies that Really Work

By James Steele


The smart article marketer knows the value of finding new ways to gain more exposure. Your goal with your IM business is to always be marketing for new leads, etc.

The very first place you want to look at is the headline, and try using the approach of giving numbers. If you look at examples in article directories, you will see that lots of people do that. If you doubt the effectiveness of this strategy, read the magazine headlines the next time you are standing in the check-out line at your grocery store. The gossip papers that you see at the newsstands have copywriters who specialize in headlines, and they are well compensated. Try this in your articles or for any kind of content you produce such as blog posts.

The foundation for all quality content emanates from the research that goes into it plus the sources of your research. It's typical for someone writing an article to do their research by reading articles found in directories. This creates a constant recycling of the same information published over and over again. We advocate going above and beyond the call of research duty. If you want to dig deeper for your information, get off the internet and go to the library, which is full of books, journals and other information that you won't find online. This takes a little more work, but it ensures that you'll have access to a wider variety of information.

The key here is to find markets that have strong ties to yours in some way. Once you do that, then you have just expanded the possibilities for yourself.

Gaining targeted visitors is the deal here, so your efforts need to be maximized all the way. I will suggest to you that there are many more possibilities for generating traffic, and even links, when you use the ideas just discussed. You cannot let any impatience get in the way here, and it takes a little time and focused efforts.

Theft of original content is very common online, and if you publish anything on the internet this has most likely happened to you. If you've published many articles on well known directories, chances are some of these articles are on other people's sites, in many cases without the resource box they are supposed to include. Here is a method that can potentially turn a negative into a positive. Do a search, using Copyscape or a similar tool, and look for unauthorized uses of your content; contact anyone who has done this. Don't be angry or threatening, but talk to them in a reasonable manner. Tell them that if they're willing to play by the rules and include a link to your site that you'll regularly send them any articles you write. On the other hand, if they keep your article without a link, let them know that you have no other choice but to file a DMCA notice against them. All you really need to do with these techniques for writing articles is apply them. But if you stop and think about them for a moment, you will see that they are not used by many article marketers. So then you will begin to have content and articles that are distinctive. Remember what you are trying to do, here, and stay focused on that goal.




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