What's an MLM Binary Plan?

By Robert David Strong


You have checked everything out and you suspect you're virtually prepared to start your MLM or internet marketing business. But when they were talking about compensation the phrase" MLM binary" came up and though you tried to look smart you had not got any idea what it meant.

You are not the only one to be confused. Most MLM compensation plans are incredibly hard to understand unless you should chance to be good at mathematics. MLM binary programs, thankfully , are a selection of the simplest to appreciate.

Here is what a Binary Plan is

The word binary means two. So think in terms of 2. When you sign up and start building your new business your first goal will be to go out and find two people who also need to aim towards securing time and financial independence.

You will sign these new people up and they become your front line. This is your personal line of support and because this is a binary system they can then go out and recruit two more folk each. No more. No less.

So now there's 3 of you, you and two others. Let's call them Mary and Jane. In the binary system Mary and Jane would go out and sponsor 2 other people each, and in theory everybody makes masses of cash and lives happily for ever. Unfortunately , many sign ups won't do what they say they're going to do, and perhaps Mary and Jane are lazy and don't function very well.

So now you have got to go and find some new folks to replace them, but you cannot substitute Mary and Jane with your new recruits they have to be placed under either Mary or Jane or one induct under each. It's your decision.

Now what's Binary Spillover?

So now your new recruits are under Mary or Jane ( or both ), implying that Mary and Jane got what's called binary spillover or up line spillover. In effect you have aided Mary and Jane in building the 1st leg of their business based on your inducting efforts. One of the largest benefits of the MLM binary plan is if you have folks above you, i.e, an active upline, they can really assist you in building your part of the business.

The challenge is you will still have to sponsor and induct a fair number of folk and place them on the other side of your business to "balance" the 2 legs because most plans only pay a commission when the product volumes balance. So while you might enjoy some enormous spillover - you will only get paid when you also add new folk to your business.

So though you believed you were ready to start your business this is another side that you should look at. It isn't a question of MLM binary being the right system for you, the question is how are you going to market your business to build your downline? You've got to have a plan to pimp your products and also your opportunity to others to build your business.

What type of budget do you have for advertising and marketing? Have you considered employing a lead generation system, which by the use of attraction selling should help to explode your business.

Have you thought about leadership, because your downline will look to you as a leader and coach to help them achieve accomplishment in their own enterprises? These questions are crucial and must be addressed, because really it is not the compensation plan that is so significant it is how you approach your business. You have got to know before you start what you're going to do to build your business.




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