2014's Hottest Off-Page SEO Trends

By Yaha Jones


It's no secret that one of the toughest aspects to manage online is Search Engine Optimization (SEO). Algorithms and systems are being updated constantly, which has changes how well your page ranks for each search engine. If you want to stay on top, then it's important to understand rising trends and methods to improve your SEO ranking.



Below here are some our best advice, for SEO success in 2014. Press releases will become just as important as blogging: Press releases are smart move as they can easily reach targeted traffic, and spread virtually through a wide-range of media channels. These are important factors as they can aid in giving your company more credibility.

Social Media - While Social Media has grown dramatically in the past two years, there are some huge shifts expected in the importance of socially related SEO. This is why it's vital to build your brand's online reputation quickly, in order to foster a following of eager clients.

One strategy that is proving successful is to have a "super blog" that is well written and have it become a fount of information, that really is a point of reference that people want to refer to as a good source, and have the blog point to your website. The blog should be attracting lots of organic comments and posts, so as to validate the blog to Google that the incoming traffic is real.

Content Management - This is a vital aspect these day, due to recent changes in search engine algorithms, which reward quality content. Not so long ago, poor content without any relevance could still drive traffic, even if it was full of nothing but keywords and back-links. Today, things are not so easy. Providing your visitors with unique and relevant content is key in building good in-bound links.

ROI and Backlinks - Creating good back-links now requires so much more than just spamming your brand across the web. You want relevant links, so don't link to your cooking website on a boxing forum! Page Ranking - The importance of Page Rankings has also become more important. Page rank is important to every business, large or small. In general your page rank is the rating your website has earned in regards to it's quality and content.




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