Google dominates over other search engines. Many use the word "google" as a term for performing a search on the internet. But while Google may not have much competition from other search engines, they do have some real competition from social sites. Here's why Google should be afraid of Twitter and Facebook.
Times have changed, and social media has now become much more popular than searching for items on the web. Likewise, advertising through companies like Facebook have really given Google a run for the money because of the social aspect of this type of advertising. Let's look at why social sites are a threat to Google, and how you can capitalize on the benefits of using social media today.
Advertising used to be limited to having someone clicke on your link, and based upon the offer that was there, they would either buy your product or service, or leave. You could also set up a squeeze page in an attempt to capture their email address to market to them later, but this was also a matter of whether or not they signed up, were simply left after going through your advertisement. With social marketing, the game is changed.
You can place advertisements on Facebook which many people will see. They can also share this advertisement with friends and family, and they can do the same. Therefore, your advertising dollar takes on a whole new level of profitability because of this viral sharing aspect of advertising on social media sites.
Instead of taking all of your advertising dollars, and putting it into traditional advertising, by using Facebook advertising, and setting up your very own Facebook page, you can start to build subscribers very easily, and also make more money than you did before as people begin to share what you have to offer on Facebook. This is a great way to on an excellent place to start marketing, all the while earning free clicks from individuals that found you from Facebook shares.
Times have changed, and social media has now become much more popular than searching for items on the web. Likewise, advertising through companies like Facebook have really given Google a run for the money because of the social aspect of this type of advertising. Let's look at why social sites are a threat to Google, and how you can capitalize on the benefits of using social media today.
Advertising used to be limited to having someone clicke on your link, and based upon the offer that was there, they would either buy your product or service, or leave. You could also set up a squeeze page in an attempt to capture their email address to market to them later, but this was also a matter of whether or not they signed up, were simply left after going through your advertisement. With social marketing, the game is changed.
You can place advertisements on Facebook which many people will see. They can also share this advertisement with friends and family, and they can do the same. Therefore, your advertising dollar takes on a whole new level of profitability because of this viral sharing aspect of advertising on social media sites.
Instead of taking all of your advertising dollars, and putting it into traditional advertising, by using Facebook advertising, and setting up your very own Facebook page, you can start to build subscribers very easily, and also make more money than you did before as people begin to share what you have to offer on Facebook. This is a great way to on an excellent place to start marketing, all the while earning free clicks from individuals that found you from Facebook shares.
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