Bobby Jain Credit Suisse & Nintendo's Profitability

By Rob Sutter


On the surface, it's easy to write off Nintendo as one of the "big three" video game companies that seems to be in the most dire of straits. After all, the Wii U has not exactly sold tremendously like the PlayStation 4 and Xbox One has. While they seem to have the attention of the gaming audience in general, Nintendo's console does not seem to have that level of attention tied to it. This does not necessarily mean that business is down, though, as the idea of profits is one that Bobby Jain Credit Suisse can focus on.

Nintendo is not without money, as its bank is full of it in case of any kind of financial straits that the company could fall into later. I believe this to be especially true when considering that the competition may not have the greatest foundation as far as money is concerned. For example, Sony had to recently close down an office building in order to bring down costs for itself. It is clear that there is much more to consider about these companies than what gamers see on a public basis.

This does not necessarily mean that Nintendo is in the clear as far as business is concerned, either. While the 3DS is the console that Nintendo can rely on now - seeing as how it is selling tremendously these days -the Wii U still remains to be a strange case. The console's low sales have been a hot topic in the gaming world and it seems as though no big release has been able to push sales in the long term. This has leaded me to believe that its financial intelligence in terms of banking couldn't have been better implemented.

If you are talking about American currency, Bobby Jain Credit Suisse can highlight the fact that Nintendo has $10.5 billion in the bank. What this means is that, if Nintendo willed it, the company would be able to go through substantial losses during the next four decades or so. I think that this is goes to show that a built bank account can serve as an effective cushion, as names along the lines of Jain can attest to. Nintendo cannot rely on the account alone, though, and there has to be business done within the rapidly changing gaming industry.

Nintendo may not have the best public standing and I am sure that many fans can say the same. The general public has shied away from its console, not only because of its lower level of power compared to the competition but the mistaken idea that the Wii U is nothing but an extension for the Wii. Nintendo had a rocky start but that does not necessarily mean that change cannot be seen. It's just a matter of the company taking the time to see what it has to do in order to stay competitive.




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