As companies emerged in the battle for survival they have also held on to the foundations of success based on what have worked in the past. For many businesses leaders, the game is about numbers. The more you learn how to analyze these figures the better your business will become.
Speaking about analytics, most companies have relied on data to accept or reject a newly found idea. It is not imperative to put emphasis on strategic insight. Thus, many companies have closed based on wrong decisions and not listening to what their internal and external consumers have to say.
But the game is now slowly changing. As more and more Steve Jobs and Mark Zuckerberg emerged out of the dark alley of analytics, the game is evolving into something many business analyst would despise and reject from the past. The rules of the game have become more human centered in this millennium.
Talking about the change in the rules of enterprise, we are speaking about the controversial way of management. This method aims to target the opinions and insights of people from bottom up, from managers to the lowest position in the company. This is all about gathering all the needs and ideas of everyone fair and square in order to come up with effective services and products for consumers.
Many business analysts of the modern time discovered a new approach to management. The ideas coming from people who have firsthand experience in carrying a task are important in creating a product or a service tailored to the consumers needs. This is because they have face to face encounters with end users.
Rather than relying on the numbers generated by the market research department alone or the higher management, they come to realize that what the ordinary employee feel about the product must be parallel to what ordinary consumers feel about it. Let us take for example, Apple, a company that applied such principle according to the teachings of Steve Jobs. Here is a press encounter with Steve Jobs.
The press asked Jobs about his greatest achievement as a market leader. He told the press that it was about Apple as a company, not iPhone nor he mentioned about iPad. He also emphasized that he he listened to his employees and embraced their concepts rather than relying alone on his intelligence. This what made Apple rise above all companies in the digital field.
Another example of success because of employee insight is the new homepage design and the like button of Facebook. Originally, the idea came from Hackathons they held frequently and because of the event they were able to create innovation for Facebook as a company in general Hackathons are like day events for programmers and other people involved in software development.
All in all, it is believed that insights from various people can help upper level managers in coming up with ideas that could be tailored towards the needs of the consumers. It is also not fair to say that data analysis is not important anymore. But, it can be promising to say data and insight used properly can maximize company success.
Speaking about analytics, most companies have relied on data to accept or reject a newly found idea. It is not imperative to put emphasis on strategic insight. Thus, many companies have closed based on wrong decisions and not listening to what their internal and external consumers have to say.
But the game is now slowly changing. As more and more Steve Jobs and Mark Zuckerberg emerged out of the dark alley of analytics, the game is evolving into something many business analyst would despise and reject from the past. The rules of the game have become more human centered in this millennium.
Talking about the change in the rules of enterprise, we are speaking about the controversial way of management. This method aims to target the opinions and insights of people from bottom up, from managers to the lowest position in the company. This is all about gathering all the needs and ideas of everyone fair and square in order to come up with effective services and products for consumers.
Many business analysts of the modern time discovered a new approach to management. The ideas coming from people who have firsthand experience in carrying a task are important in creating a product or a service tailored to the consumers needs. This is because they have face to face encounters with end users.
Rather than relying on the numbers generated by the market research department alone or the higher management, they come to realize that what the ordinary employee feel about the product must be parallel to what ordinary consumers feel about it. Let us take for example, Apple, a company that applied such principle according to the teachings of Steve Jobs. Here is a press encounter with Steve Jobs.
The press asked Jobs about his greatest achievement as a market leader. He told the press that it was about Apple as a company, not iPhone nor he mentioned about iPad. He also emphasized that he he listened to his employees and embraced their concepts rather than relying alone on his intelligence. This what made Apple rise above all companies in the digital field.
Another example of success because of employee insight is the new homepage design and the like button of Facebook. Originally, the idea came from Hackathons they held frequently and because of the event they were able to create innovation for Facebook as a company in general Hackathons are like day events for programmers and other people involved in software development.
All in all, it is believed that insights from various people can help upper level managers in coming up with ideas that could be tailored towards the needs of the consumers. It is also not fair to say that data analysis is not important anymore. But, it can be promising to say data and insight used properly can maximize company success.
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