Call To Action Button On Posts Is A New Facebook Feature

By Raza Isa


Facebook has a new feature intended to boost post click throughs. In only a few steps you will be able to add "call to action" buttons to your Facebook page. So far, testing indicates this will improve number of clicks. For example, you might post a notice about a webinar or newsletter and include a call to action. Facebook advertisers can also use call to action buttons.



When you use the call to action button for advertising, you will first need to install the Power Editor tool provided by Facebook. This is a simple task that anyone can perform. First you must install Google Chrome browser. The Google Chrome download site provides more instructions on installing and using the Power Editor.

Once you have installed the Google Chrome browser and the power editor, you will see your Facebook page and a list of any other pages you manage on the left hand side of the screen. Now you can begin creating your advertisement, message or post.

Follow these simple instructions to empower your posts with a call to action! Create your headline and text. Add photos and links. Now you can create a call to action. Select whether or not the post is an advertisement. The choices are offered in the lower portion of your screen.

The call to action button is not a huge change; however, it is very helpful in getting people to act on the things you post. All in all, it is a very nice improvement.




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