With recent changes from Panda and Penguin from Google, some of the online marketing methods may be shifting away from strictly keyword strategies and be more directed toward a heavier content emphasis. Of course key words and key word phrases will remain to be important, but it will be more difficult to "rig" the keywords apart from the content of the material.
The problem with this type of advertising is that it can usually become distracting for the visitor who is simply trying to read information about the article. There is a better way to do this in order to motivate people to buy the products that you are presenting, and it can be done using what are called evergreen contextual ads. By advertising these particular types of offers, rotating different vendors from time to time, you have a higher probability of making sales based upon the niche itself.
Understanding Evergreen Contextual Ads: Evergreen contextual ads are actually used by many larger companies that understand that people are not always going to purchase the products and services that pop up in relation to the news stories that are being read. Instead, there are specific types of products and services that are always in demand which, if a person sees the ad, they will more than likely see what it has to offer. Evergreen niches include weight loss, travel, and credit card offers just to name a few.
The best way to incorporate this is to either use a plug-in on your WordPress blog that can pull specific products and services to display them on the sidebar, or a more advanced plug-in that is able to present a pop up that is going to show an evergreen offer. This is an essential step, so be very careful when you complete it.
By doing this, you should be able to start generating consistent sales by targeting niches that are always going to be in demand, instead of trying to promote offers that most people will not be interested in. Just because the new story is interesting, does not mean that products related to the keywords in the article are going to be profitable for you.
The problem with this type of advertising is that it can usually become distracting for the visitor who is simply trying to read information about the article. There is a better way to do this in order to motivate people to buy the products that you are presenting, and it can be done using what are called evergreen contextual ads. By advertising these particular types of offers, rotating different vendors from time to time, you have a higher probability of making sales based upon the niche itself.
Understanding Evergreen Contextual Ads: Evergreen contextual ads are actually used by many larger companies that understand that people are not always going to purchase the products and services that pop up in relation to the news stories that are being read. Instead, there are specific types of products and services that are always in demand which, if a person sees the ad, they will more than likely see what it has to offer. Evergreen niches include weight loss, travel, and credit card offers just to name a few.
The best way to incorporate this is to either use a plug-in on your WordPress blog that can pull specific products and services to display them on the sidebar, or a more advanced plug-in that is able to present a pop up that is going to show an evergreen offer. This is an essential step, so be very careful when you complete it.
By doing this, you should be able to start generating consistent sales by targeting niches that are always going to be in demand, instead of trying to promote offers that most people will not be interested in. Just because the new story is interesting, does not mean that products related to the keywords in the article are going to be profitable for you.
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