Using Conversion Focused Email Marketing Strategies

By Ravinder Motlani


Welcome to the modern age of marketing. No longer do businesses rely upon only word of mouth or catalogs for advertising. Today, thanks to the modern digital age of technology, email is fast becoming a marketing strategy. It's really no wonder that this has trended over the last several years, with over 90 percent of consumers and businesses alike utilizing this function, you can reach more customers in a much shorter amount of time.



Provide Value: So what are the secrets to conversion focused email marketing strategies? Here are a few that will get businesses started and focused on their goal. Realize that these are simple, but effective strategies to help you "get off the ground". They are not designed to help you see results overnight, so be patient.

Give Follow Up: Don't stop with the first email. Wait 24 hours and run a follow up email campaign. Use this one to tell them you don't want them to miss out on this exclusive opportunity. Give them a one time incentive of a special bonus or discount. Make it irresistible and go for that goal.

Targeting: The more you target your email campaign, the more likely you are to have converts. Go through your contacts both professional and private. Go through your social media site friends list and find the most likely potential customers. Use the signature line to introduce potential customers to partners.

Opt Outs:It's important to always give the option of opting out of your emails. This can go at the bottom of the email as an "Unsubscribe" button. Be sure to let them know "no questions asked" and allow the potential customer the freedom of making this choice. There may be a few opt outs but in most cases, customers appreciate the opportunity to get a good deal. These tips and tricks will help your business to grow exponentially by using conversion focused email marketing strategies.




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