Using Google Plus And Youtube For Marketing Purposes

By Yussef Smith


Do you use Google Plus to interact with your audience? You can now use YouTube to upload your promotional videos and choose which Google Plus Circle you want to share this content with. Google Plus users have been able to share content with the member of a Circle since Google Plus was created but the YouTube videos can now be made private and accessible only to the members of a Circle.



Creating Google Plus Circles is a great way to organize your contacts. If you are a marketer, you can for instance create a Circle for your best customers and have another one for prospective customers so you can adapt your messages in function of your audience.

Making your video content exclusive is a way of making it more valuable in the eyes of your audience. If you share interesting videos with the members of a Circle, more clients will want to join this Circle and get access to the exclusive content. And this exactly what you would want as well.

Make sure the YouTube videos you upload and set as accessible only to the members of a Circle are valuable enough. You could for instance share some exclusive details about a project you are working on or let your audience know about a flash sale you are having before everyone else knows about it. You could also include exclusive coupon codes in your videos so the members of your Google Plus Circle can save even more when they buy products from you.

Explore the different features of Google Plus and YouTube to figure out the best way to market your brand. If you feel that exclusivity is a great way to generate some interest for your products, create restricted video content.

This feature means that video content can now be made exclusive to a Google Plus Circle. If you have been thinking about starting a video blog or using video content to present your products in an original manner, setting your video as private means that they will not impact the initial impression a person would get from your brand and its online presence. This gives you more control over the content you expose your audience to as they learn more about your products. You could for instance create some private videos to show products before you release them to a select few customers. You could also share some coupon codes or information about promotional offers only to a specific group of customers. Google Plus makes it easy for you to create and manage circles so you can organize your contacts in function of how likely they are to purchase a product and share adapted video content with each target group.




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Twitter Expands Its Ads To Eight Countries

By Bilal Syed


As of today, Twitter has announced an expansion on Geo-Targeted Ads In 8 countries. The move is due to a 95% increase in active users since the beginning of the year up to now. Just to make things clear, Twitter isn't only expanding it's geo-targeted ads to just eight new countries; it's just going deeper into geo-targeting ad in 8 countries that already have country-level targeting ads.



You can now purchase ad space on Twitter to reach out to users located in Australia, France, Indoniesia, Italy, Japan, Mexico, the Netherlands and the United Kingdom. This is a great way to reach out to an international audience and build brand awareness. You can use other criteria to select the users who will be targeted by your ads.

You can for instance choose to target users in function of the keywords used in their bios, their demographics or their interests. Use as many of these factors as possible to define your audience. You will get better results if you properly target Twitter users who are likely to be interested in your products or services.

Being able to target users from different countries could help you widen your international activities. Make sure you can display ads in the native language of your foreign customers and provide them with quality content. If your goal is to build your Twitter audience, create ads that will take users to your Twitter profile. You could also use ads that lead users to your official website if you want to directly boost your sales or raise your brand awareness.

Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.

Twitter has sent shock-waves throughout the social marketing world, when it announced and expansion of geo-targeted ads in eight countries. This means that deeper geo-targeting will be possible allowing for more penetration in some previously hard to reach markets. To generate revenue, interest, and gain brand recognition. This means that Twitter is officially throwing it's hate in the ring as a serious contender in the world of online advertising. While this doesn't come as a shock to many, it does mean that this social network of micro-bloggers could be a new way to reach global markets.




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An Ad Network Says That 70% Of Ad Revenue On Mobiles Comes From Interstitials

By Bilal Amed


AppFlood, a China-based ad network for mobile platforms, released a report on the types of ads that generate the most revenues. The report found that interstitial ads generate 70% of the revenues recorded by the company on over 400 billion devices. A significant percentage of these interstitial ads were videos or rich content.



The Power Of Video

Interstitial ads are displayed as a full page. These ads appear between two navigational steps, for instance right after a user follows a link to a website. The ad appears as a full page and the user has to either watch a video or wait a few seconds before they can access the page they wanted to see. This practice can feel intrusive but you can provide your audience with a positive experience if you target users who will be interested in your ads and create high quality ads.

In spite of the report's flaws, it's clear that video is going to become an increasingly important part of mobile advertising. It's an excellent way to make sure you reach the people you want to read with your advertising. Other forms of advertising are beginning to become outdated in comparison.

AppFlood found a great deal of interesting information in their report, and it's worth reading in its entirety. If you're interested in mobile advertising and its future, it provides a wealth of information. It will be interesting to see how their findings will change in the future. It seems like video and rich media are only going to grow.

These interstitial ads often include videos or rich content to grab the user's attention.Traditional mobile ads displayed on a webpage or within an app might be difficult to notice. Users see countless ads every day and have learned not to pay attention to them anymore. Interstitial ads represent a higher investment but they are a much better way to grab the user's attention since the ad is displayed on the totality of the page and it is not competing with other content.




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Here Are Some Internet Marketing Tips For Beginners

By Ramzey Shawar


Internet is moving at a faster pace than ever. For anyone who is just starting out, efforts must be focused on the right strategies so that the business will not be left behind. Strategies that worked a couple of years ago may not be the ideal ones to follow today just because technology and consumer habits have changed. Here are some tips for new internet marketing strategies that will give you a good start in marketing your business.



Blogger is owned by google, so if you do a good job, google is likely to notice and that can't hurt your rankings.

If this is something that would not interest you, because you are looking for a different way to market yourself, or maybe its not a craft and its a book, you can always have your friends leave you positive reviews on amazon. Just make sure that you tell them to make them sound real, I know you don't want them to be a give away as fake.

Be sure that your company is listed on the popular business directory websites. Check these listings on a routing basis to make sure that the information is accurate. Provide rich and useful information, like a link to a menu if your business is a restaurant. Monitor business review sites to make sure that there is no negative feedback. Set some guidelines for responding to negative press so that if you do find some, you can act appropriately on it.

I hope this helps you become a big success. Remember, you just have to keep at it. Its not going to work for you right away. The more money you put into advertisements, the more money you will get out of it.




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Facebook & The Potential Mobile Impact By An Online Marketing Firm

By Robbie Sutter


Recently, Facebook rolled out its version 10.0 of its iOS app and to say that it had garnered attention would be an understatement. After all, it's important to note that Facebook has seemingly been gearing more to a mobile front. It's understandable as to why, given the fact that most people are on the move and have little time to actually sit down in front of a computer and work. Onto Facebook version 10.0, though, there are various features that are worth going over.

Perhaps the feature that stands out the most, though, is the way in which messages can be sent through mobile. Let's say that you are on an airplane or any other location that has a weak signal or connection; in these scenarios, you wouldn't be able to send messages for publication on your Facebook page. However, with this version, the messages in question will be sent out once you're in a location where a connection is available. It's a handy addition to a popular app.

I believe that any online marketing firm can agree with the potential effectiveness that this change can have. After all, Facebook - as a business - is focusing tremendously on mobile and firms along the lines of fishbat would be able to agree with such a sentiment. With many features being added to the app on a constant basis, I have no doubt that they will prove useful for many people. There are also those additions which most people did not take towards as fondly and I feel like they deserve to be talked about as well.

More than anything else, the way in which news is displayed on the app has to be talked about. Instead of stories being sorted via the "Most Recent" filter, they will instead be positioned on the news feed based on how popular they are. Keep in mind that the setting can be changed over to "Most Recent" if a step-by-step process is followed through with. With this in mind, though, how many casual users will actually take it upon themselves to make the change if this setting isn't visible to begin with?

To say that Facebook's latest update to its iOS app was met with a mixed response would be an understatement. However, in order for companies to better understand what their fans want in an app, they have to take it upon themselves to research. They should read what others say - whether through reviews, comments, or what have you - and go on to make changes based on those thoughts. If the thoughts in question are taken into heavy consideration, I believe that further updates will be that much better.




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Accessory Of The Year: The Vority Iphone 5/5S Battery Charger Case

By Johny Jacson


Thousands of new iPhone cases become available every year, but only a few really offer great value for your money.

The Vority Keep Talking X5S iPhone 5s battery charger case is one tech accessory that's worth every penny.

i-Blason PowerPack Slim Fit USB Rechargeable External iPhone 5S Battery Case

Available in hip and fashionable color selection and offers a good protection for iPhone 5S. It is built with a two piece external battery case that comes in slim slider design with 2,200 mAh battery capacity.

The Vority Keep Talking X5S iPhone 5s battery charger case has a decidedly uncluttered and minimalistic appearance.

6 months limited warranty from i-Blason LLC. Price: $59.95

Rookit Boost Excess 2400 iPhone 5S Battery Case It has an enlarged camera opening for better quality at taking pictures and its very lightweight and long lasting battery provides an extra 255 hours of standby time with 4 customizable and colorful bumpers. The case is impact resistant and has a smooth finish; its ultra slim design provides a more compact look that will fit easily in any pockets and it is MFI approved.

Package contents: Rookit Boost Excess 2400 iPhone 5S Battery Case.

With so many options, it's like having seven different cases for the price of one!

Micro USB charging cable.

User manual. Price: $89.99

Package contents: Lenmar Meridian iPhone 5S Battery Case, Micro USB charging cable.

Package contents: Battery dock.

User guide.

Micro USB charging cable.

User guide.

Package contents: 2,300 mAh Unu DX Protective Battery Case. Micro USB cable.

Headphone extender.

1 year warranty. Price: $79.95

As long as you keep your iPhone plugged in, power will be diverted to the power bank once your iPhone is done charging.

It only takes 2 hours and 30 minutes to fully charge the iPhone 5s battery charger case power bank, which will last through more than 500 full recharging cycles.

Package contents: Mojo Refuel Battery Case. Silver bumper.

LED lights on the iPhone 5s battery charger case will show the remaining battery level by pressing the power button.

Micro USB cable.

1 pass-through headphone adapter.

Quick user guide.

1 year limited international warranty. Price: $144.95




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The Popularity Of "white Board" Marketing Videos

By Carl Lee


If you're a marketer who's looking for effective ways to incorporate video into your overall market content strategy, you're not the only one.



The person conducting the presentation is usually a person with a good speaking voice and one who can be motivational and informative at the same time. As the presentation is given, the artist is able to complete figures of people using the product and experiencing success in using the product.

The drawing is made free hand by the artist, and then sped up to be fresh and in order to keep the attention of the viewer. This is important because in any presentation of any length there is a tendency for the viewer to have their attention wander, and if your presentation has any detail to it, you will want the viewer to get all the facts.

Other methods of using a white board is to simply have the presenter stand in front of a white board and write down his points as they are covered in the presentation. This simply rivets the viewer to the steps that the presenter wants him to see. This is effective in having the viewer understand the important parts of the presentation.

This technique just reinforces the age-old principle that if you are going to tell a story, it is going to be remembered much more effectively if there illustrations to back up the story itself and to make orderly emphasis on the main points.

You have probably seen white board marketing videos before. These videos are becoming an increasingly popular way to advertise products and services on the Internet because they are very cost efficient for advertisers. Anyone can produce their own white board video. All you need is a white board, some dry erase markers and a digital camera. There is no need to invest in equipment or to hire anyone to help you shoot your video. This is an ideal option if you want to create a marketing video on a small budget.




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