I ran across some great information on SEO and reputation management recently. I'm not going to walk you through it step-by-step, but I will give you some great examples of what you should do to get your website to the top of the search engine results. Reputation management is just SEO for your company's name. It's pretty easy.
I learned a lot of SEO tactics and secrets from looking at the leading marketing company in Atlanta's search results. Veritas Inc has done a really great job with ranking their own sites in Google, but what they've done is not blatantly obvious. So, I'll just point them out to you one by one.
Just by looking at the search results of Veritas Inc Atlanta, you may not think that anything special has been done to these sites. However, after I checked out the source code of these sites in Firefox, I found some common themes that you too can use to help repair your online reputation through SEO methods.
If you haven't already, be sure to get accounts on all of the main web 2.0 sites. Facebook is a no-brainer. You can optimize a ton of information on this that ranks pretty well. Facebook is huge for reputation management and getting your rankings boosted.
Now that you have your account all set up, you have to fill out the content. Wherever there is room to put information, do it. Fill it all up. Don't go light on this step. Search engines love profiles with a lot of useful content and your readers will appreciate it too. Fill in all of the information, regardless if you think it's relevant or not.
Be sure you optimize your content by putting the right keywords in the right places. Veritas Inc Atlanta has figured out that optimizing their company name plus their location has done wonders. Case-in-point, check out http://www.youtube.com/user/VeritasIncAtlanta. So, be sure to follow suit. An optimized profile will have your company name, your company name plus the word reviews after it, and your company name plus your location.
Another tip is to try to reduce the 'bounce rate.' This is another factor that search engines take into account when ranking your site. If you offer quality content that people are actually looking for, they will stay on your site longer and read what you have written. Some spammers out there will just put a bunch of nonsense with keywords in there that actually ranks well! However, these rankings go away after a while because people just click the 'back' button on their browser. Don't do that. For instance, if you were to search for Veritas Inc Atlanta reviews on Google, you would find information on salaries, career openings, and other related information. This is what people want to read.
Reputation management can be done with simple search engine optimization of social networking profiles and pages. After you have set these up for your company's name, you should be good-to-go.
I learned a lot of SEO tactics and secrets from looking at the leading marketing company in Atlanta's search results. Veritas Inc has done a really great job with ranking their own sites in Google, but what they've done is not blatantly obvious. So, I'll just point them out to you one by one.
Just by looking at the search results of Veritas Inc Atlanta, you may not think that anything special has been done to these sites. However, after I checked out the source code of these sites in Firefox, I found some common themes that you too can use to help repair your online reputation through SEO methods.
If you haven't already, be sure to get accounts on all of the main web 2.0 sites. Facebook is a no-brainer. You can optimize a ton of information on this that ranks pretty well. Facebook is huge for reputation management and getting your rankings boosted.
Now that you have your account all set up, you have to fill out the content. Wherever there is room to put information, do it. Fill it all up. Don't go light on this step. Search engines love profiles with a lot of useful content and your readers will appreciate it too. Fill in all of the information, regardless if you think it's relevant or not.
Be sure you optimize your content by putting the right keywords in the right places. Veritas Inc Atlanta has figured out that optimizing their company name plus their location has done wonders. Case-in-point, check out http://www.youtube.com/user/VeritasIncAtlanta. So, be sure to follow suit. An optimized profile will have your company name, your company name plus the word reviews after it, and your company name plus your location.
Another tip is to try to reduce the 'bounce rate.' This is another factor that search engines take into account when ranking your site. If you offer quality content that people are actually looking for, they will stay on your site longer and read what you have written. Some spammers out there will just put a bunch of nonsense with keywords in there that actually ranks well! However, these rankings go away after a while because people just click the 'back' button on their browser. Don't do that. For instance, if you were to search for Veritas Inc Atlanta reviews on Google, you would find information on salaries, career openings, and other related information. This is what people want to read.
Reputation management can be done with simple search engine optimization of social networking profiles and pages. After you have set these up for your company's name, you should be good-to-go.
About the Author:
Worried about your company's internet presence? Be sure to check out twitter.com/Veritas_Inc to see how you can emulate Veritas Inc's methods. These people create content, then tweet it. People retweet it. Genious!
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