Every business wants to get ahead in the digital age. However, technology is moving so quickly, sometime it is hard to choose what course to follow. If the wrong one is chosen, the business can be left in the dust. It is important to look at the current trends to see how a business can capitalize on them. Here are some of the latest trends in on online business model.
In the current business environment, it is essential to go beyond the confines of the internal framework and collaborate over a more social set up. In solving business problems, the effort is distributed over the social network to tap into the brain power of customers and industry experts, in addition to the company's own team of professionals. Creative problems solving through collaboration brings better results, often maximizing efficiency and minimizing cost.
Do you realize that a recent study has shown that from 60 to 65 per cent of people are now searching on the internet from their smartphones? That's right, and if you don't have a mobile website set up and optimized where these people can find you, you may be missing out on 60 to 65 per cent of your new, potential customers.
Consumers are increasingly mobile. Whatever message that a business wants to deliver to its customers must be able to reach their mobile devices. Not only that, but functions must be built in so the customer can take action via their mobile devices. Merchants must enable mobile shopping, mobile payment, and anything else that will make it possible for the consumer to interact with the business via mobile devices.
Then the new technology of SMS, or texting your ads to people. Do you realize that 95% of the people who receive a text message will open it? How would you do in a mail or email campaign, where you had a 95% open rate? You could text everyone in a zip code and offer them a 20% discount on lunch, and you might get some business today!
In the current business environment, it is essential to go beyond the confines of the internal framework and collaborate over a more social set up. In solving business problems, the effort is distributed over the social network to tap into the brain power of customers and industry experts, in addition to the company's own team of professionals. Creative problems solving through collaboration brings better results, often maximizing efficiency and minimizing cost.
Do you realize that a recent study has shown that from 60 to 65 per cent of people are now searching on the internet from their smartphones? That's right, and if you don't have a mobile website set up and optimized where these people can find you, you may be missing out on 60 to 65 per cent of your new, potential customers.
Consumers are increasingly mobile. Whatever message that a business wants to deliver to its customers must be able to reach their mobile devices. Not only that, but functions must be built in so the customer can take action via their mobile devices. Merchants must enable mobile shopping, mobile payment, and anything else that will make it possible for the consumer to interact with the business via mobile devices.
Then the new technology of SMS, or texting your ads to people. Do you realize that 95% of the people who receive a text message will open it? How would you do in a mail or email campaign, where you had a 95% open rate? You could text everyone in a zip code and offer them a 20% discount on lunch, and you might get some business today!
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