The Most Important Of Online Paid Advertising Trends In 2014

By Bilal Syed


The online platform is an ever changing arena where marketers need to keep abreast with the latest and trending marketing ideas. Many things change every year, and 2014 is just like any other financial year. Although there are many paid advertising trends that one can employ, only a few of them seems to be more effective this year than the others. Mobile internet advertisements: The app world is a booming business especially with the wake of smartphones. All platforms, (Windows Phone, IOS, Blackberry and Android) support apps that can be used for advertisements.



A latest report on the US retail industry states that $9.42 billion shall be spent this year, on paid digital advertising alone. That number stands to escalate to $13.5 billion by 2017, indicating a 10.5% annual compound growth rate. Online marketing's most significant trend that will influence business growth in the future is the "Internet of Things." All the developments in this field in 2014 need monitoring. - Connected Devices Ecosystem or "Internet of Things"

Video marketing: Video marketing continues to take roots this year. This is because audio-visual advertisements sell information much faster than written articles. Video marketing is however more expensive than content writing, meaning one has to dig deeper into the pockets. Realize that content is king, so do not rush this important step in the process.

YouTube: One of the biggest changes in online advertising has been led by Google and YouTube. Because YouTube has started a program which allows small and medium sized businesses to create "mini commercials" for their products and services, the landscape has changed for good. YouTube gives small and medium sized businesses a convenient and effective paid advertising option to reach a ton of customers.

This targeted advertising with fundamentally change the way business conducts marketing strategies in the future this momentary appropriate advertising will deliver great results to marketers. This is the future of how we will interact with online marketing. Also realize that this is the backbone of your business as well, so do your due diligence and keep up with the work.




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