Effective Internet Marketing Strategies

By John Michaels


Before the birth of the internet, entrepreneurs resort to strategies that require most of their time and effort just to achieve their desired results. Oftentimes, these strategies would call for a budget beyond what they allocate for. These instances often happen especially if entrepreneurs are aiming for global presence.

With the arrival of the internet and with the technological developments, many businesses have recognized the potential of web-based strategies to achieve great goals without having them to spend more time or energy in doing them. These strategies are better known as internet marketing strategies. Some of these practices are the following:

1. Search Engine Marketing

Search Engine Optimization (SEO) is part of Search Engine Marketing (SEM). SEM is one of the most popular internet marketing strategies used by many entrepreneurs. It drives traffic to one's site through the different techniques used to promote the website's visibility in the search engine. This often calls for a combination of different strategies including article writing, backlinking, and many more.

2. Pay Per Click

Depending on how long you intend to practice PPC, this strategy can either be short term or long term. This involves purchasing of advertising slots on search engines and other third party websites.

3. Email Marketing

The popularity of email paved way for this internet marketing strategy. More people are getting into this technique because aside from being cost-efficient, email marketing, when done correctly, can yield great results for the company. In fact, it is one of those strategies that you can use to tap wider audience without necessarily having to spend more time, money, and effort. You just have to invest on the right software, set it up, and leave it do its job.

4. Social Media Marketing

The presence and popularity of social media sites like Facebook and Twitter had made it easier and more fun for web users to share stories. This what makes social media marketing appealing among entrepreneurs. By coming up with a company's account on these popular social media sites and having effective social media marketing strategies, entrepreneurs can already reach thousands of people all over the globe in just a few clicks.

5. Article Marketing

In internet marketing, content is the king. By providing quality and relevant articles, web entrepreneurs can get a growing number of loyal clients. These articles can be submitted in different article directories and have their links embedded in their write-ups.




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