Strategies to Generate Prospect Leads for Free

By Larry Franklee


If you're new to the internet marketing industry, or have stalled out in your lead creating efforts, getting new prospect leads is essential to keep your business flourishing.

You can't possibly expect to pitch to everybody, if you do, you'll find you don't have many friends and folks just plain avoid you!

Online Prospect Leads

There are processes you need to follow offline or online.

Understand first that the power to close a sale is related straight to the standard of your lead. It is pointless wasting your time pitching your product to folks who are not interested in it from the outset. May appear basic, but when new people enter the network marketing business, their eagerness seems to outweigh their common-sense!

Identify your prospect lead first. Think "target marketing". Know, in particular who your best potential customer or prospect is market totally to them.

Some common lead prospecting techniques follow, though there are numerous others. Some strategies work better for some people than others, so do what you are cosy doing, it's going to reflect in how you make your presentation.

Word of mouth : the best and most cost-effective way to assemble prospect leads. Always follow up on any referrals from buyers swiftly and mention your customer's name. Referrals from happy clients are extremely effective because your product is already counseled by them and when you call a referral, more than likely your new prospect has already been told about your new release and is so "pre-warmed".

Remember whatever you do with this lead will reflect back on the referrer, so always chase up quickly and never forget to contact the referrer and thank them. As successful outcome can always lead straight to more leads, and that's exactly what you need! Incentives for the referrer are always appreciated, it might be in the shape of a gift token or money off discount - whatever is appropriate. If the referrer makes a practice of referring new leads to you - you might want to consider making them one of your downline, because in effect they already are.

Networking for Prospect Leads

Always use contacts from clubs and organizations to which you belong and if you don't belong to any business affiliations, join some! They are great places for finding prospect leads. You can join networking groups and share leads with others in related firms. For instance if you sell PC hardware, hook up with others who sells computer software, but always ensure it is not an one-sided affair with you getting all the best leads, you should always try and provide motivations for those that give you leads.

Trade shows are good places to find prospect leads, but take care that trade shows can cost a lot of time and money and you will probably require aid. Trade shows are attended by your audience, so win them over with your personality! Attraction selling rules in these situations so don't stand around looking bored or spend the whole time on your laptop computer!

Once you have identified potential prospects, you have to gather as much intelligence on them as your are able to. Find out about their business, and what they do. Knowledge confers power!




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