Tips on Article Marketing

By John Michaels


Before the arrival of the internet, most entrepreneurs rely mainly on marketing processes that are oftentimes costly and time-consuming. Because of this, not all business owners have the chance to reach the global market. But with the arrival of the internet, technological advances, and other similar improvements in the field of IT and marketing, almost all entrepreneurs these days find it easy to tap a wider audience.

These web-based marketing strategies are collectively known as internet marketing. One of its strategies is called article marketing. It is the act of producing quality articles for the purpose of promoting one's site in the search engine and eventually, obtaining better site traffic. If you're new to article marketing, then the following tips could help you:

1. Concentrate on quality

Many marketers fail to realize that article marketing isn't just all about creating articles and having them published. It's all about providing the right content to the right clients. In article marketing, the number doesn't matter as much as the quality. It would be better to have a few but high quality articles than to have tons of poorly made ones.

2. Create relevant and interesting pieces

Article marketing is not just the mere act of writing and publishing articles. More than that, it's the creation of interesting articles relevant to your business. Thus, if you are into self-development, then you have to write articles about it, not about molds and bacteria.

3. Submit your articles in different article directories

Gain broader exposure by submitting your articles in different article directories. Make sure you read these sites' rules in posting articles as many of them require a certain number of words and oftentimes, will only accept those that are really made well.

4. Don't forget to add your links

One purpose of your articles is to have more readers click on your link, check out your site, and get more clients purchase your products or services. Every time you hit that publish button, see to it that you have embedded your links in your article. Make sure these links work and are in compliance with the directory's rules and regulations.

5. Proofread

Proofreading is an important part of the process. So before you hit that 'publish' button, make sure you have checked your articles for typos, misspelled words and grammatical errors.

Article marketing may not be everything but when you make good at it, you can see some difference in the way people view your company and in your site traffic.




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