Technological advancements have turned the world into a small village where we interact with different people so easily as if they were our close neighbors. Both small and large enterprises employ social media services as part of their marketing strategies. Marketing professionals too are in consensus that social media marketing has a number of benefits to any organization.
Marketing expenses can reduce largely when social media is used to advertise. It is cheap to post marketing information on Facebook or twitter than in other conventional media of advertisements like running a TV ad or mailing your customers. Surprisingly you will capture the attention of many potential customer bases than it would be in the case of other traditional methods of advertisements.
Social media as a marketing medium provides a direct feedback mechanism where business organizations can communicate directly with their customers. Both current and potential clients can voice the concerns, inquiries and comments with ease and the business can respond to those concerns publicly so that other consumers also have a view of the responses. This places a business in a better position as far as excellent customer service is concerned.
Social media reaches many people when compared to other traditional marketing strategies. Many people are on social media in comparison to those that read, say, newspapers or use other forms of communication. Advertisements that are meant for the youths achieve much success when put on social media like Facebook or twitter than with traditional methods of advertisements.
Unlike other traditional advertising platforms, social media reaches people in different geographical locations. Take an example of a tweet by a US multinational company. This tweet will reach anybody that follows the company twitter handle no matter his geographical location. Multinationals are the benefactors of this development as they are now able to communicate with both their overseas markets and home consumers by just one tweet or post on Facebook.
The future is social media because it helps you associate with other entrepreneurs or business professionals. The fact that you can directly connect with your consumers means that you can also connect with other potential business partners. These partners can range from potential distributors to strategic business partners that may be physically inaccessible in the real world.
Social media not only enables you interact with your customers about their preferences but also help you analyze your competitors. You can get vital information about your competitor that are ordinarily expensive to obtain and sometimes unavailable. Research professionals agree that social media provides a good platform for gathering market intelligence information as it enables so many people to be interviewed as compared to traditional methods that relied on sampling.
Social media gives you an opportunity to expose your content to a wide range of potential users hence improving your ranking with search engines like Google or Bing that rely on such social signals. Readers who see your content can then link up with your site, subscribe or even invite their friends to log in to your website. This means your site will likely acquire more traffic than other similar sites.
Marketing expenses can reduce largely when social media is used to advertise. It is cheap to post marketing information on Facebook or twitter than in other conventional media of advertisements like running a TV ad or mailing your customers. Surprisingly you will capture the attention of many potential customer bases than it would be in the case of other traditional methods of advertisements.
Social media as a marketing medium provides a direct feedback mechanism where business organizations can communicate directly with their customers. Both current and potential clients can voice the concerns, inquiries and comments with ease and the business can respond to those concerns publicly so that other consumers also have a view of the responses. This places a business in a better position as far as excellent customer service is concerned.
Social media reaches many people when compared to other traditional marketing strategies. Many people are on social media in comparison to those that read, say, newspapers or use other forms of communication. Advertisements that are meant for the youths achieve much success when put on social media like Facebook or twitter than with traditional methods of advertisements.
Unlike other traditional advertising platforms, social media reaches people in different geographical locations. Take an example of a tweet by a US multinational company. This tweet will reach anybody that follows the company twitter handle no matter his geographical location. Multinationals are the benefactors of this development as they are now able to communicate with both their overseas markets and home consumers by just one tweet or post on Facebook.
The future is social media because it helps you associate with other entrepreneurs or business professionals. The fact that you can directly connect with your consumers means that you can also connect with other potential business partners. These partners can range from potential distributors to strategic business partners that may be physically inaccessible in the real world.
Social media not only enables you interact with your customers about their preferences but also help you analyze your competitors. You can get vital information about your competitor that are ordinarily expensive to obtain and sometimes unavailable. Research professionals agree that social media provides a good platform for gathering market intelligence information as it enables so many people to be interviewed as compared to traditional methods that relied on sampling.
Social media gives you an opportunity to expose your content to a wide range of potential users hence improving your ranking with search engines like Google or Bing that rely on such social signals. Readers who see your content can then link up with your site, subscribe or even invite their friends to log in to your website. This means your site will likely acquire more traffic than other similar sites.
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