On the surface, it doesn't seem like there is much of any difference between "fanbases" and "audiences." After all, the both of them entail groups of people that are interested in one form of media over another, which is a point that cannot be argued against. With that said, though, there seems to be differences, if a recent article about YouTube is anything to go by. It might signal a shift in terms of how viewers are appealed to but will Internet marketing companies agree with such a point?
According to an article that was posted on the Guardian, YouTube has told its users that they should focus on building "fanbases" as opposed to audiences. The reason that was given in the publication was that fanbases pick and choose what it is that they will watch and at what times. Audiences are seemingly very different by comparison, though, as they tune in when they are promoted to do so. Following analysis on this particular matter, it seems like fanbases possess more of a positive connotation.
Speaking as someone who considers himself a Tumblr aficionado of sorts, I have seen events like live-blogging done in tremendous amounts. For example, whenever a new episode of a TV show comes on the air, it's not out of the question to see people continually blog about poignant events during every episode. Even though TV shows end in terms of episodes, it's not like they ever truly see conclusions. After all, fanbases keep various forms of media alive, as Internet marketing companies can attest to.
One of the many points that the article brought to my mind, though, was that videos will be geared to people based on what it is that they are interested in. Someone who enjoys funny videos might not want to have that form of media forced upon him or her, as Internet marketing companies can agree that such an endeavor can come across as rather intrusive. Instead, organic involvement is required, according to reputable firms such as fishbat. To say the least, the natural engagement associated with content is integral.
This endeavor by YouTube seems like it is going to be promoted quite a bit and I hope that there will be positive results to come from it. My only concern is whether or not people will actually engage with the content that they view on YouTube. After all, it is important to note that not everyone likes the same kinds of things. "Fanbases" versus "audiences" seems to possess many more differences than originally expected but one can only hope that this will be for the better.
According to an article that was posted on the Guardian, YouTube has told its users that they should focus on building "fanbases" as opposed to audiences. The reason that was given in the publication was that fanbases pick and choose what it is that they will watch and at what times. Audiences are seemingly very different by comparison, though, as they tune in when they are promoted to do so. Following analysis on this particular matter, it seems like fanbases possess more of a positive connotation.
Speaking as someone who considers himself a Tumblr aficionado of sorts, I have seen events like live-blogging done in tremendous amounts. For example, whenever a new episode of a TV show comes on the air, it's not out of the question to see people continually blog about poignant events during every episode. Even though TV shows end in terms of episodes, it's not like they ever truly see conclusions. After all, fanbases keep various forms of media alive, as Internet marketing companies can attest to.
One of the many points that the article brought to my mind, though, was that videos will be geared to people based on what it is that they are interested in. Someone who enjoys funny videos might not want to have that form of media forced upon him or her, as Internet marketing companies can agree that such an endeavor can come across as rather intrusive. Instead, organic involvement is required, according to reputable firms such as fishbat. To say the least, the natural engagement associated with content is integral.
This endeavor by YouTube seems like it is going to be promoted quite a bit and I hope that there will be positive results to come from it. My only concern is whether or not people will actually engage with the content that they view on YouTube. After all, it is important to note that not everyone likes the same kinds of things. "Fanbases" versus "audiences" seems to possess many more differences than originally expected but one can only hope that this will be for the better.
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