There are over 90 million instagram followers. This is a clear indication that the service scores high among other photo sharing applications. Some businesses buy instagram followers to boost the presence of the products in the virtual or online market. However, some fear exists about the service instigated by misconceptions about it.
There is a misconception that the service only works if you sell visual products. This is not real and businesses should start treating this as an opportunity to be even more creative. They should develop images that are valuable, compelling or entertaining to share with their followers. Since they do not have products to showcase they can show their culture, employee goodwill, celebrations, merchandise and many more.
This service is available to both big and small brands. It is not only for big brands as you may have been misled. There are small businesses already enjoying this service and have even featured on its blog enabling them to get extra coverage. Artists and vendors are some of the people who have confirmed using the service to get them more sales leads.
It is not true that you can only use the service to post photos. The service provides user generated content by way of participating in photo contents and special campaigns. It is therefore provides both photos and messaging platform that allows businesses to respond to the feedback obtained from followers.
Tracking and monitoring your activities on the service is very possible. Stop believing otherwise. SumAll, nitrogram, stratigram and static are some of the analytics platforms that have now been developed as part of the service to help you track the performance of your brand on the site. Simply go to the metrics of your account and those of its community and get the results you want; everything is automated.
Instagram does not sell photos uploaded by its users. This belief was brought by the confusion in the general terms and conditions that have now been revised. The idea behind this misconception is that the general terms and conditions gave the social site legal ability to sell your photos. The general terms and conditions are now clear on this and you should not have any reason to believe so.
This service has a user-friendly interface and is simple to use. Some misguided thoughts have it that you need advanced IT skills to use the service well in order to derive the most benefits from it. The same way you upload your YouTube videos or twitter photos is the same way you can upload your photos while using this service. Its interface is friendly for anybody just like in other social media sites.
Many think of the service as meant for teens and young adults. This is not true since the service is intertwined with other applications like YouTube and twitter. Therefore, your audience is just as large as YouTube or twitter sphere. A wide range of demographics is actually using the service and you should consider using it as a marketing tool.
There is a misconception that the service only works if you sell visual products. This is not real and businesses should start treating this as an opportunity to be even more creative. They should develop images that are valuable, compelling or entertaining to share with their followers. Since they do not have products to showcase they can show their culture, employee goodwill, celebrations, merchandise and many more.
This service is available to both big and small brands. It is not only for big brands as you may have been misled. There are small businesses already enjoying this service and have even featured on its blog enabling them to get extra coverage. Artists and vendors are some of the people who have confirmed using the service to get them more sales leads.
It is not true that you can only use the service to post photos. The service provides user generated content by way of participating in photo contents and special campaigns. It is therefore provides both photos and messaging platform that allows businesses to respond to the feedback obtained from followers.
Tracking and monitoring your activities on the service is very possible. Stop believing otherwise. SumAll, nitrogram, stratigram and static are some of the analytics platforms that have now been developed as part of the service to help you track the performance of your brand on the site. Simply go to the metrics of your account and those of its community and get the results you want; everything is automated.
Instagram does not sell photos uploaded by its users. This belief was brought by the confusion in the general terms and conditions that have now been revised. The idea behind this misconception is that the general terms and conditions gave the social site legal ability to sell your photos. The general terms and conditions are now clear on this and you should not have any reason to believe so.
This service has a user-friendly interface and is simple to use. Some misguided thoughts have it that you need advanced IT skills to use the service well in order to derive the most benefits from it. The same way you upload your YouTube videos or twitter photos is the same way you can upload your photos while using this service. Its interface is friendly for anybody just like in other social media sites.
Many think of the service as meant for teens and young adults. This is not true since the service is intertwined with other applications like YouTube and twitter. Therefore, your audience is just as large as YouTube or twitter sphere. A wide range of demographics is actually using the service and you should consider using it as a marketing tool.
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