4th Generation Communications is probably one of the industries movers and shakers in Web Marketing. During a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was eye-opening. He stated that the best answer he could give is, you need to get your point across as quickly as possible.
We live in the digital age and our customers are being engulfed by info on a daily basis. Clients are being hit with text advertisements,, pictures, banners and of course videos. The number of businesses fighting for customers attention is increasing.
As business owners it is our job to keep our buyers attention as long as possible. We have to create content that draws them in and keeps them.
Videos have a tendency to be a bit harder than different kinds of advertising such as banners, text advertisements, and pictures. With those forms of advertising a client is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Mostly we cannot force our clients to click on our video to watch it, it is completely up to them.
Two Things That May Get Your Prospects To Watch Your Video
There are two important aspects that you must get right to increase the likelihood of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they glance at the time of your video and it is an hour long, they're going to keep moving.
Videos that are less than a minute will get played more frequently than a video that's 2 to 3 minutes. Although three minutes might not seem like a very long time, on the Web it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the everyday activities that they forget about things such as brand naming. This is a crucial aspect of your marketing campaign and will be taken seriously, because ultimately it will skyrocket your ROI.
We live in the digital age and our customers are being engulfed by info on a daily basis. Clients are being hit with text advertisements,, pictures, banners and of course videos. The number of businesses fighting for customers attention is increasing.
As business owners it is our job to keep our buyers attention as long as possible. We have to create content that draws them in and keeps them.
Videos have a tendency to be a bit harder than different kinds of advertising such as banners, text advertisements, and pictures. With those forms of advertising a client is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Mostly we cannot force our clients to click on our video to watch it, it is completely up to them.
Two Things That May Get Your Prospects To Watch Your Video
There are two important aspects that you must get right to increase the likelihood of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they glance at the time of your video and it is an hour long, they're going to keep moving.
Videos that are less than a minute will get played more frequently than a video that's 2 to 3 minutes. Although three minutes might not seem like a very long time, on the Web it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the everyday activities that they forget about things such as brand naming. This is a crucial aspect of your marketing campaign and will be taken seriously, because ultimately it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to drive traffic to your site. Explainer videos are also another excellent way to boost your leads.
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