Google created Smart Lists to automate the creation of re-marketing lists. These lists depend on the anonymous conversion data that is taken from countless websites that implemented Google Analytics and opted to share their data with Google.
The Smart Lists are created using signals that include page depth, device, referrer, and browser. Machine learning is applied to the data. It looks at the actual activities of the user on the website, and creates a re-marketing campaign in AdWords. It figures out which users have a higher potential to convert when he visits the website at a later date. The model is updated everyday, adding users who have the best chance in converting. Based on this, the list adds ones that are most likely or removes users who are least likely to convert to make the list a truly valuable marketing tool.
However, if you run a site that gets more than 500 e-commerce transactions monthly, has over 10,000 page views daily, and uses Analytics to manage your e-commerce tracking then Smart List will automatically get customized by following the characteristics that lead to visitors converting on your particular site. This eases the work for marketers as it will speed up the analysis process and gives more focus on growing the business rather than on list management.
Nonetheless, for your analytics results and transactions to matter, it is important that they are imported to AdWords. You can do this by combining your Smart Lists with AdWords' conversion optimizer using ROAS or CPA.
Smart Lists are meant to make re-marketing easier for beginners using this methodology. By offering Smart Lists, Google is making all marketers work smarter and quicker. Based on statistical analysis of this new information, the market can make a quick decision on future marketing campaigns and strike while the iron is still hot. Making sense out of a bunch of data takes time and effort. Smart Lists will continue to evolve for more advanced users and automate this manipulation of data into useful information that a marketer can use to grow his business.
The Smart Lists are created using signals that include page depth, device, referrer, and browser. Machine learning is applied to the data. It looks at the actual activities of the user on the website, and creates a re-marketing campaign in AdWords. It figures out which users have a higher potential to convert when he visits the website at a later date. The model is updated everyday, adding users who have the best chance in converting. Based on this, the list adds ones that are most likely or removes users who are least likely to convert to make the list a truly valuable marketing tool.
However, if you run a site that gets more than 500 e-commerce transactions monthly, has over 10,000 page views daily, and uses Analytics to manage your e-commerce tracking then Smart List will automatically get customized by following the characteristics that lead to visitors converting on your particular site. This eases the work for marketers as it will speed up the analysis process and gives more focus on growing the business rather than on list management.
Nonetheless, for your analytics results and transactions to matter, it is important that they are imported to AdWords. You can do this by combining your Smart Lists with AdWords' conversion optimizer using ROAS or CPA.
Smart Lists are meant to make re-marketing easier for beginners using this methodology. By offering Smart Lists, Google is making all marketers work smarter and quicker. Based on statistical analysis of this new information, the market can make a quick decision on future marketing campaigns and strike while the iron is still hot. Making sense out of a bunch of data takes time and effort. Smart Lists will continue to evolve for more advanced users and automate this manipulation of data into useful information that a marketer can use to grow his business.
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