Finding Hot Topics On Facebook Using Their 4 New Apps

By Bilal Amed


The idea of having your pulse on the trends of the world, knowing what topics are being talked about, is something that is very valuable to media industries today. It's also information that companies would like to know about when creating products or services for consumers. At the last F8 summit by Facebook, they have released four applications which allow people to target information that is currently trending among the Facebook community. Let's look at what these four applications are, and how they can be beneficial for businesses and individuals trying to follow trends that are currently happening.



4 Applications Overview

There is a Hashtag Counter, a topic feed counter, and to apps which look at trends and topic insights. This data is almost real-time, so it is perfect for those that are using this information on live broadcasts. It's also beneficial for individuals that are trying to learn what topics are popular right now. If you have access to many different goods that you can sell, by marketing to individuals that are currently talking about certain products and services, it is possible for you to increase your sales.

Benefits Of Using New Apps

These applications have many uses, most of which are related to business. If you are able to know what people are looking for at any given time, and have access to these individuals, by providing them with a product or service that they are looking for, you increase your odds of making the sale. This is very profitable information for companies that sell Evergreen product, specifically those that have new ones come out every year. It's also useful during media events were polling needs to be done, allowing the companies to quickly tally what is trending at any given moment.

To tap into media trends that are currently happening, Facebook has come out with four separate applications. These new applications are called Trending, Topic Insights, Topic Feed, and Hashtag Counter. They will enable people to see what is trending at any given time, find out more about who is talking about the trends, present the most popular trends, and also look at what hashtags are being used most.




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