There is a lot going on in the world of mobile ads these days and Google plays a bit part in all of it. Googles's mobile ad market share is an important part of this trend. Now, more than ever, companies are using technology, social media and other ways to get into the world of global marketing.
As big as the trend is now, it shows no signs of abating and is poised to grow and expand even more. This is because technology continues to grow and to come up with new devices and ways to communicate. Together, Google and Facebook accounted for more that 66% of money spent on global mobile ads.
Let's just take a look at Google's mobile ad spending which is expected to grow in the next few years due to increasing budgets. This growth is fueled by the increase in internet traffic from these mobile devices. According to eMarketer, the Global Mobile ad spending has increased to 105% and it's now worth about $17.96 billion. These are just figures from last year, yet we predict that it is poised to grow to $31.45 billion this year and $94.91 billion by 2018.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
Even in the app space, we have Google Play, and the Search and YouTube app have about 50% reach among the mobile audience. Therefore advertisers are willing to pay a higher revenue per search on Google. With Google's mobile ad market share expected to grow to $32.61 billion by 2020, its RPS is projected to grow to $8.50 by 2020. Making it a wise investment for those who would like to buy Google mobile ad market shares.
As big as the trend is now, it shows no signs of abating and is poised to grow and expand even more. This is because technology continues to grow and to come up with new devices and ways to communicate. Together, Google and Facebook accounted for more that 66% of money spent on global mobile ads.
Let's just take a look at Google's mobile ad spending which is expected to grow in the next few years due to increasing budgets. This growth is fueled by the increase in internet traffic from these mobile devices. According to eMarketer, the Global Mobile ad spending has increased to 105% and it's now worth about $17.96 billion. These are just figures from last year, yet we predict that it is poised to grow to $31.45 billion this year and $94.91 billion by 2018.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
Even in the app space, we have Google Play, and the Search and YouTube app have about 50% reach among the mobile audience. Therefore advertisers are willing to pay a higher revenue per search on Google. With Google's mobile ad market share expected to grow to $32.61 billion by 2020, its RPS is projected to grow to $8.50 by 2020. Making it a wise investment for those who would like to buy Google mobile ad market shares.
About the Author:
YouTube.com - Traffic Mice is a news review site that reveals the truths & myths by providing a Traffic Mice Review.
No comments:
Post a Comment