The Bizo Multi-Channel Nurturing Solution - Here's What You Should Know

By Adam Hajj


Bizo has launched a new version of its multi-channel nurturing system that allows marketers to reach a much larger prospective audience using automation tools. Bizo originally released its patent-pending Multi-Channel nurturing tools in 2013, but the latest upgraded release of the platform is greatly improved and makes it even easier for marketers to reach anonymous website visitors and turn them into customers.



As we said earlier, Bizo's products in the past only included solutions for email marketing campaigns for the people who actually enter their email addresses in the company's optin, however, they only comprise 10% of any B2B website's visitors. What about the remaining 90%? This is where Bizo' new marketing solution comes in.

Bizo has already got a large number of users, and one good example is Docusign. This company has used Bizo to take advantage of the demographic data that they have collected, and to channel visitors across customized nurture paths, ensuring that visitors see social ads and sequenced display ads that are appropriate to them.

For website owners who are frustrated with the low optin rates of their websites, Bizo's expanded business-to-business solution is a great way to nurture your relationship with your website visitors, even if they don't give you their email address. If you do it right, you could see a great increase in your profits just by using this solution alone.

B2B marketing is a very demanding process, but these improved tools make it easy for marketers to run a detailed and sophisticated campaign. This takes marketing far beyond traditional email list management. There are several companies that have already used the Bizio system with good results, ensuring that website visitors get repeated exposure to the company's brand message, and that they have a good understanding of the company's products before they contact a salesperson.




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