Skyrocketing website, traffic is straightforward
They will come if you develop it
Blah, blah, blah
If we were to supply even more traffic to our site, we would enhance our sales, I'm convinced it's safe to confirm that we all bought into that crap. On the surface, it seems reasonable. Evaluating that idea a tiny bit better under a miniscule lens, it does not hold up.
I can not begin to tell you precisely how often I have actually talked with company owners who had essentially managed to drive huge amounts of visitors to their web sites. The issue was the traffic was not converting into sales. The elephant in the room at this juncture is, why isn't the traffic changing.
The absolute best starting point is by appraising the quality of traffic that is currently visiting your internet site. My mother instructed me to never assume. Well mom, please forgive me, I'm going to take the leap of faith and do so at any rate. I'm going to presume that you have Google Analytics on your internet site which you can track where your traffic is originating.
If for some odd reason you are not currently tracking the traffic coming to your website, shame on you. The more that you understand about your traffic and what your internet site visitors are doing the better off you are going to be.
If you're currently tracking your traffic, start by seeing where your traffic is coming from. If you find that the majority of traffic is coming from a PAY-PER-CLICK project you are running as an example, you have 2 alternatives:
1. Take a look at your PAY-PER-CLICK projects quality scores. If you happen to have a low score, change your landing-page.
2. You can double check your keywords and change them as well.
At the end of the day it boils down to tracking your traffic, and making sure it is targeted. Split test different landing pages, headlines, products, and so on. It all comes down to testing, testing and more testing.
So get out there and start testing now.
They will come if you develop it
Blah, blah, blah
If we were to supply even more traffic to our site, we would enhance our sales, I'm convinced it's safe to confirm that we all bought into that crap. On the surface, it seems reasonable. Evaluating that idea a tiny bit better under a miniscule lens, it does not hold up.
I can not begin to tell you precisely how often I have actually talked with company owners who had essentially managed to drive huge amounts of visitors to their web sites. The issue was the traffic was not converting into sales. The elephant in the room at this juncture is, why isn't the traffic changing.
The absolute best starting point is by appraising the quality of traffic that is currently visiting your internet site. My mother instructed me to never assume. Well mom, please forgive me, I'm going to take the leap of faith and do so at any rate. I'm going to presume that you have Google Analytics on your internet site which you can track where your traffic is originating.
If for some odd reason you are not currently tracking the traffic coming to your website, shame on you. The more that you understand about your traffic and what your internet site visitors are doing the better off you are going to be.
If you're currently tracking your traffic, start by seeing where your traffic is coming from. If you find that the majority of traffic is coming from a PAY-PER-CLICK project you are running as an example, you have 2 alternatives:
1. Take a look at your PAY-PER-CLICK projects quality scores. If you happen to have a low score, change your landing-page.
2. You can double check your keywords and change them as well.
At the end of the day it boils down to tracking your traffic, and making sure it is targeted. Split test different landing pages, headlines, products, and so on. It all comes down to testing, testing and more testing.
So get out there and start testing now.
About the Author:
This post is reliant on an article composed by internationally famous advertising consultant Tim Beachum creator of 4th Generation Communications. It is suggested that you have a look at the article entitled, "Increasing Site Traffic Doesn't Mean Increasing Sales. " You may similarly discover a large amount of superb advertising ideas for your company, with countless done for you promoting services.
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