Since most people in IM don't optimize conversions, optimizing for usability is something that probably doesn't happen a lot. Both of those tasks are two of the most critical items for your success. In most cases, small businesses don't do this. It's hard to tell why. So the more important concern is for you to begin optimizing as soon as possible. You can avoid the typical usability errors that most businesses make through optimizing. This is the basis for the optimization of every aspect of your business.
Are you certain that your audience is young and never with anyone over the age of 40? One of the most basic usability practices is the feature for enlarging text. There are several reasons for doing this with one being resolution related. You'll likely have graphics, too, and that means you have to be careful with some things.
Try to have your web designer go through your site and remove images that display only text. This is something that must be done. You may not have this ever happen, but it is something you want to avoid at all costs. The reason you want to avoid this is PDAs typically have a problem viewing these images. Usually this comes out looking like a non-rendered image that is pixelated to a high degree. Your website, if it utilizes font resizing, may become a problem in regard to usability. In the end, your visitors will have a negative impression of your website because of this resizing problem. You want to only create positive impressions, and fixing this can help that.
Mobile introduces a whole new set of issues and concerns with site copy and how much you have to work with. You can think of this in terms of placing important messages above the fold on your regular site. Getting the conversion you want from a mobile app means clarity of message. So you have to know what the most wanted desire is, and then place it accordingly so it gets seen.
Once they are done, then you want to let them know that it has been successful. Avoiding usability mistakes is one of the easiest things to do for your site. Finding and fixing problems in this area related to your website need to be done to improve your overall marketing and sales. Putting in a good tracking solution can also help when you are making changes to your website. You need to know what your visitors are doing so you can measure effectiveness.
Are you certain that your audience is young and never with anyone over the age of 40? One of the most basic usability practices is the feature for enlarging text. There are several reasons for doing this with one being resolution related. You'll likely have graphics, too, and that means you have to be careful with some things.
Try to have your web designer go through your site and remove images that display only text. This is something that must be done. You may not have this ever happen, but it is something you want to avoid at all costs. The reason you want to avoid this is PDAs typically have a problem viewing these images. Usually this comes out looking like a non-rendered image that is pixelated to a high degree. Your website, if it utilizes font resizing, may become a problem in regard to usability. In the end, your visitors will have a negative impression of your website because of this resizing problem. You want to only create positive impressions, and fixing this can help that.
Mobile introduces a whole new set of issues and concerns with site copy and how much you have to work with. You can think of this in terms of placing important messages above the fold on your regular site. Getting the conversion you want from a mobile app means clarity of message. So you have to know what the most wanted desire is, and then place it accordingly so it gets seen.
Once they are done, then you want to let them know that it has been successful. Avoiding usability mistakes is one of the easiest things to do for your site. Finding and fixing problems in this area related to your website need to be done to improve your overall marketing and sales. Putting in a good tracking solution can also help when you are making changes to your website. You need to know what your visitors are doing so you can measure effectiveness.
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