Have you ever heard the saying "it's never how you start that is important, it's how you finish"?
Longevity and "staying around for long enough to succeed" are quite often mentioned in the multi-level marketing world and there is certainly no question that remaining consistent whilst you master any given project is essential.
Having said that, in terms of presenting your business opportunity, you can build all the rapport possible, and you can additionally be the planet's finest closer, however there is an often forgotten technique that occurs throughout the business presentation that is the game changer. The result of disregarding this skill can be devastating to your results. That skill, is the capability to position the prospect in a mindset to be open to commencing without delay. It is widely referred to as "seeding".
Whilst delivering, you need to "seed" their mind at least four or five occasions to be able to close the prospect with success. In any form of marketing, a person typically needs to be exposed to the concept several times before they contemplate buying. Think about it how often did you have to see an "ipod" advertisement (or someone else with one) before you thought of buying an ipod? Once you've noticed an idea/product/service a few times, you begin considering a purchase.
During your presentation you should "seed", or "advertise" the concept of the prospect buying what you are explaining before you leave them TODAY. A different way of saying this is to make an "assumptive presentation". Eg:
"So to set up your business today, it will cost you."
"Once we've set up your business today, the next step is to"
"The quick-start bonus ensures that by partnering with us today you are entitled to"
When the prospect's mind has been exposed to the concept of starting at least 4 or 5 times prior to the conclusion of the presentation, when you ask them to buy, the thought of deciding to get started right away will not come as a shock, therefore avoiding the pre-conditioned response that would be to "wait and have a consider it".
Consider the impact of just 10% more prospects choosing to start in business with you straight away, as opposed to going away to "investigate it further".
Now, those in multi-level marketing for long enough will typically know that "thinking about it" will almost always result in two outcomes: 1) It in fact means "I'm not interested but don't wish to declare it today" or 2) they were sincerely interested, but their excitement subsides after a day or so and they wind up deciding against getting started. Seeding is 1 key to results.
Longevity and "staying around for long enough to succeed" are quite often mentioned in the multi-level marketing world and there is certainly no question that remaining consistent whilst you master any given project is essential.
Having said that, in terms of presenting your business opportunity, you can build all the rapport possible, and you can additionally be the planet's finest closer, however there is an often forgotten technique that occurs throughout the business presentation that is the game changer. The result of disregarding this skill can be devastating to your results. That skill, is the capability to position the prospect in a mindset to be open to commencing without delay. It is widely referred to as "seeding".
Whilst delivering, you need to "seed" their mind at least four or five occasions to be able to close the prospect with success. In any form of marketing, a person typically needs to be exposed to the concept several times before they contemplate buying. Think about it how often did you have to see an "ipod" advertisement (or someone else with one) before you thought of buying an ipod? Once you've noticed an idea/product/service a few times, you begin considering a purchase.
During your presentation you should "seed", or "advertise" the concept of the prospect buying what you are explaining before you leave them TODAY. A different way of saying this is to make an "assumptive presentation". Eg:
"So to set up your business today, it will cost you."
"Once we've set up your business today, the next step is to"
"The quick-start bonus ensures that by partnering with us today you are entitled to"
When the prospect's mind has been exposed to the concept of starting at least 4 or 5 times prior to the conclusion of the presentation, when you ask them to buy, the thought of deciding to get started right away will not come as a shock, therefore avoiding the pre-conditioned response that would be to "wait and have a consider it".
Consider the impact of just 10% more prospects choosing to start in business with you straight away, as opposed to going away to "investigate it further".
Now, those in multi-level marketing for long enough will typically know that "thinking about it" will almost always result in two outcomes: 1) It in fact means "I'm not interested but don't wish to declare it today" or 2) they were sincerely interested, but their excitement subsides after a day or so and they wind up deciding against getting started. Seeding is 1 key to results.
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